Display advertising for the audience you actually care about
Advertising banners on relevant websites and apps.
Results in real campaigns
-
1.5M
users reached for the Coke Studio launch in Spain
See case study: Coca Cola → -
+33.67%
viewability above the industry benchmark in the same campaign
See case study: Coca Cola → -
1.76%
CTR for Imagin products among university students
See case study: Mastercard →
Display is the most versatile format in digital advertising: banners on the websites and apps people read every day, from a major newspaper to a niche app. Its power lies in who sees it.
At 014ON we do not target profiles inferred from browsing, but audiences built from real behaviour in the physical world: people who go to the cinema, study at university or shop at the supermarket. The same banner, in front of the right person.
What it includes
- Banners on websites and apps relevant to each audience, on mobile and desktop.
- Programmatic buying on high-quality, scalable and flexible inventory.
- Safe, controlled environments for the brand’s image.
Success stories
How it is measured
We measure impressions, clicks, CTR, viewability and brand safety, and compare them with the industry benchmark. For Coca-Cola, for example, 98% of impressions were served in brand-safe environments.
Which brands and campaigns it suits
It suits almost any goal: awareness for a launch, website traffic or brand recall. We have activated it at festivals and concerts, universities and cinemas, for drinks, banking and film releases.
