Social media advertising with real-world audiences
Paid media campaigns on Meta, TikTok, LinkedIn and Spotify.
Results in real campaigns
-
672,715
impressions on Meta and TikTok for the Materialists release
See case study: Sony Pictures → -
24,211
clicks from Meta and TikTok in the same campaign
See case study: Sony Pictures → -
3.60%
social media CTR, on the romantic-film audience
See case study: Sony Pictures →
Social media is where people spend much of their time on their phones. Advertising there is easy; reaching the people who genuinely care about your brand is not.
At 014ON we bring the audiences we build from real behaviour in the physical world to Meta, TikTok, LinkedIn and Spotify. The campaign no longer depends only on the interests each platform infers, but on what people do away from the screen.
What it includes
- Paid media campaigns on Meta (Facebook and Instagram), TikTok, LinkedIn and Spotify.
- Video and image creatives adapted to each platform’s format.
- 014ON’s own audiences activated within each network.
Success stories
How it is measured
We measure impressions, clicks and CTR by platform and compare them with the campaign’s other channels. For Sony Pictures’ Materialists, social media and display were measured separately to see what each contributed.
Which brands and campaigns it suits
It suits launches and releases, young audiences and any campaign that wants the reach of social media without giving up an affinity audience. In cinema, for example, the audience came from real viewers of films in the same genre.
