Rich media advertising people use, not just look at
Interactive formats that increase attention.
Results in real campaigns
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54.2%
interaction rate for the King Fusion Dubai Cookie launch
See case study: Burger King → -
46.4 s
average interaction time with the Toyota C-HR Hybrid creative
See case study: Toyota → -
23.70%
interaction rate for Vertuo capsules with vitamins
See case study: Nespresso →
A banner is something you look at; a rich media format is something you use. It expands, responds to touch, lets you pick the colour of a car or watch a video without leaving the page. That is why it earns more attention and more time with the brand than a static ad.
At 014ON we combine it with what sets us apart: audiences built from real behaviour in the physical world. The format captures attention; the audience makes sure that attention comes from someone who genuinely cares about your brand.
What it includes
- Expandable and immersive formats that open up when the user interacts with them.
- Pieces that let people explore the product, such as choosing the colour of the Toyota C-HR Hybrid.
- Video and animation inside the format itself, without taking the user away from the page they are reading.
Success stories
How it is measured
On top of impressions and clicks, we measure interaction rate, exposure time and what the user does inside the ad. These are the metrics that show whether the creative worked, not just whether it was seen.
Which brands and campaigns it suits
It works best when there is something to show: a launch, a new product, a flavour, a car model. We have used it in FMCG, food and automotive, always on an affinity audience built from real-world data, such as supermarket shoppers or people who have visited a car dealership.
