DSP (Demand Side Platform)
A DSP is the platform advertisers and agencies use to buy ad space automatically across many publishers at once.
It connects to ad exchanges and SSPs, receives every impression opportunity and decides in milliseconds whether to bid and how much, based on the campaign rules: audience, budget, frequency, schedule, environment. One campaign can therefore buy across thousands of sites and apps without negotiating with each.
What a DSP buys is only as good as the data feeding it. With strong audience segments, every euro goes to the impressions that matter.
