Student marketing in Spain with real audiences
2 million university students
Across 90% of public universities
University students make many first decisions at once: their first bank, their first phone plan, their first shared flat. And they are rarely where traditional media look for them.
At 014ON we identify the people who actually spend their days on campus, not those who merely browse like students, and activate that audience on the screens and platforms where they consume: social media, mobile and omnichannel formats.
Who you reach
- Undergraduate and master’s students at public universities across Spain.
- Gen Z at the moment they choose brands that will stay with them for years.
- Segments by city and campus.
Which brands it suits
A strong fit for banking and finance, telecoms, mobility, technology, leisure, food and drink, and any brand that wants to win a young customer before its competitors do.
Case studies in this territory
How we activate it
We build the segment around your campaign goals and reach it wherever it consumes digital content, in a brand-safe environment:
