Coca Cola Coke Studio Spain

Challenge

Coke Studio, Coca-Cola’s platform for emerging artists, was launching in Spain and needed to connect with its core audience: young music lovers.

Solution

Our technology allowed us to understand how this festival audience behaves from the moment they visit the website and buy their ticket to the live experience itself.

With that data we built a highly refined audience cluster, activated it in digital campaigns and accompanied users across their full journey, delivering results above the brand’s expectations.