Drive-to-store campaigns that bring customers to a physical location
Targeted campaigns that drive customers to physical stores.
Many purchases are still decided in a store, a restaurant or a car dealership. Drive-to-store campaigns use digital advertising to bring people to that physical location.
At 014ON this is home ground: we build our audiences from what people do in the physical world, so we know who frequents which places and can reach them on mobile close to the moment and place of decision.
What it includes
- Mobile campaigns aimed at people who live, work or move near the point of sale.
- Audiences of people who already frequent stores, shopping centres or similar places.
- Creatives that invite people to come: directions, opening hours, an in-store offer or launch.
How it is measured
On top of impressions and clicks, a drive-to-store campaign is measured by what it is for: visits to the point of sale by the people reached.
Which brands and campaigns it suits
It suits retail, FMCG, restaurants, leisure, automotive and any brand with its own stores or points of sale, as well as launches, openings or promotions that only make sense if people turn up.
