Advertising for real FMCG shoppers in Spain
+ 1.7 million FMCG shoppers
Across retailers and habitual shopping environments
What someone puts in their basket says more than any interest profile: which brands they buy, how often, which categories they try and which they drop.
At 014ON we build audiences of FMCG shoppers from their purchasing behaviour in everyday shopping environments, anonymously and in aggregate, and activate them in digital campaigns so your brand reaches the people who buy the category.
Who you reach
- Regular shoppers by category: food, drinks, personal care, household.
- Competitors’ customers to win over and your own customers to retain.
- Segments by frequency and type of purchase.
Which brands it suits
A strong fit for FMCG and food brands, drinks, personal care and household, retail and restaurant chains working on acquisition, launches or retention.
Case studies in this territory
How we activate it
We build the segment around your campaign goals and reach it wherever it consumes digital content, in a brand-safe environment:
