Sony Pictures Materialists film

Challenge

We needed to reach a very specific niche audience: lovers and followers of contemporary romantic cinema, in order to promote Sony Pictures’ new film, Materialists.

Solution

Thanks to our data source from the cinema circuit, we identified audiences attending films of the same genre in theatres across Spain.

Without a doubt, they were the most qualified viewers to receive the launch message for this new title. A real success that achieved a 4% CTR within our audience.