CTV advertising: the living-room screen, with digital precision
Advertising on connected TV and streaming platforms.
Connected TV -smart TVs, consoles and streaming devices- has brought digital advertising to the big living-room screen. It offers attention, sound and a shared screen, with the targeting and measurement of a digital campaign.
At 014ON we activate it on audiences built from real behaviour in the physical world. The aim is not to reach “adults aged 25 to 45”, but the specific audience your brand cares about, including people who no longer watch traditional TV.
What it includes
- Ads on smart TVs and on streaming platforms and ad-supported channels.
- Programmatic buying targeted by audience, not by time slot.
- Combined with online and mobile video to follow the same audience across other screens.
How it is measured
It is measured impression by impression, like the rest of digital advertising: how many times the ad runs, to whom and in which environments, instead of estimating it from average ratings.
Which brands and campaigns it suits
It suits brands that need the impact of television without its waste: launches, awareness campaigns and brands that want to reach people who no longer watch linear TV.
