Omnichannel campaigns that join the physical and digital worlds
Campaigns combining DOOH and digital advertising.
Results in real campaigns
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+27M
impacts following the Coke Studio audience along their whole journey
See case study: Coca Cola → -
98%
brand safety in the same campaign
See case study: Coca Cola → -
18,301
clicks with university panels and digital retention for Imagin
See case study: Mastercard →
People do not live in a single channel: they see a poster in the street, check their phone on the metro and go home to decide. An omnichannel campaign follows them along that whole journey with a consistent message.
At 014ON we combine digital out-of-home (DOOH) and digital advertising on the same audience, built from our real-world data. The impact on the street and on the phone are no longer separate campaigns.
What it includes
- Digital out-of-home (DOOH) and physical placements where the audience is, such as university panels or screens at festivals.
- Digital campaigns before and after the physical experience, to prepare the impact and retain the user.
- The same audience and the same message across every channel.
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Pre-festival digital campaign
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Festival DOOH campaign
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Post-festival digital campaign
Success stories
How it is measured
We measure each channel and the full journey: physical and digital impacts, users reached, clicks and CTR, viewability and brand safety. For Coca-Cola, 98% of impressions were brand-safe.
Which brands and campaigns it suits
It suits brands that live a physical experience -a festival, a campus, an event, a point of sale- and want to make the most of it before and after. We have done it at festivals for drinks and at universities for banking.
