Digital advertising for Spain’s cinema audience
+ 32 million viewers
Across Kinepolis, Cinesa, Yelmo and MK2
Going to the cinema is a choice: people pick the film, the day and the venue. That says far more about their tastes than a click on a movie website.
At 014ON we build audiences from real viewers at Spain’s largest cinema chains, anonymously and in aggregate, and activate them in digital campaigns: on mobile, connected TV or social media, before and after the screening.
Who you reach
- Viewers segmented by the films they watch: family releases, arthouse, action, romantic comedy.
- Young and adult audiences with an active social life.
- People who have just experienced a brand in the cinema and can be reached again.
Which brands it suits
A strong fit for film releases and streaming platforms, FMCG, food and drink, technology, automotive and any campaign that wants to reach people by their tastes, not just their age.
Case studies in this territory
How we activate it
We build the segment around your campaign goals and reach it wherever it consumes digital content, in a brand-safe environment:
