Advertising for festival and concert fans in Spain
+ 10 million music lovers
Across 100+ festivals and tours from top artists
A festival is not a single day: it is buying the ticket months ahead, the trip, the days of music and the memories afterwards. Each stage is a moment for a brand to join the conversation.
At 014ON we build audiences from people who actually attend festivals and tours, anonymously and in aggregate, and follow them through the whole journey with digital and omnichannel campaigns.
Who you reach
- Music lovers segmented by genre and type of event.
- Young and adult audiences who travel, go out and share what they experience.
- Attendees before the event, during the festival days and afterwards.
Which brands it suits
A strong fit for drinks, fashion and beauty, telecoms, travel and mobility, music and entertainment brands, and any campaign that wants to be part of a moment of enjoyment.
Case studies in this territory
How we activate it
We build the segment around your campaign goals and reach it wherever it consumes digital content, in a brand-safe environment:
