Nespresso Vertuo capsules with vitamins B6 and B12

Challenge

Nespresso launched a new BODY&MIND product to increase visibility for its caffeine-free line: Nespresso Fortified with Vitamins B6 and B12.

Solution

To reach coffee consumers, we relied on our Gelt FMCG data source, which gives us shopper-level insights.

That allowed us to work with segments that went beyond coffee lovers, such as pregnant women, people sensitive to caffeine and infusion consumers.

The campaign proved effective in terms of engagement and brand impact, meeting the key objectives of this format: retaining the user and reinforcing brand identity.