Burger King New King Fusion Dubai Cookie flavour

Challenge

Burger King launched the new “Dubai” flavour of its famous King Fusion, and our challenge was to communicate it to people who genuinely love ice cream.

Solution

We used our transactional supermarket shopper data to identify users who regularly buy both ice cream and “Dubai” chocolates, building a fully aligned cluster for the message.

We activated the campaign through a rich media format that not only captures attention more effectively, but also encourages interaction with the piece, generating a deeper connection with the audience.