Toyota C-HR Hybrid

Challenge

Toyota wanted to strengthen awareness of the Toyota C-HR Hybrid and connect with an audience with an affinity for the model, driving branding and awareness. The challenge was to go beyond conventional advertising impact, capturing users’ attention and building a stronger connection with the brand.

Solution

We activated the campaign on an audience that had recently visited car dealerships, reaching users with a strong affinity for and interest in the automotive sector.

We also developed an interactive Rich Media creative to turn the ad impression into a brand experience. With a dynamic format that invited users to interact with the creative, we set out to increase their attention and exposure time to the message, reinforcing recall and awareness of the Toyota C-HR Hybrid.