Drive to store
Drive to store is the digital advertising strategy aimed at bringing people to a physical point of sale, and measuring how many go.
The campaign targets people near a shop, a car dealership or a restaurant, or people who tend to visit that kind of place, with messages that invite them in: an offer, opening hours, directions on a map. Results are then measured as real visits, comparing those who saw the ad with those who did not.
It bridges digital spend and sales in the physical world, which is still where most purchases close in many categories.
