Connect with the user
who aligns with your brand
Connect with the user
aligned with your brand
maximising the effectiveness of your digital campaigns
maximising the effectiveness of your digital campaigns
We are experts in...
Hard-to-find audiences
Young people (Gen X, Y, Z)
Families
Music Lovers
Movie Lovers
Mass Consumption
Horeca
Professionals
We are experts in...
Hard-to-find audiences
Young people (Gen X, Y, Z)
Families
Music Lovers
Movie Lovers
Mass Consumption
Horeca
Professionals
We are experts in...
Hard-to-find audiences
Young people (Gen X, Y, Z)
Families
Music Lovers
Movie Lovers
Mass Consumption
Horeca
We know about them thanks to...
Physical world labels
We collect real-world offline behaviours and translate them into digital profiles.
We know about them thanks to...
Physical world labels
We collect real-world offline behaviours and translate them into digital profiles.
We know about them thanks to...
Physical world labels
We collect real-world offline behaviours and translate them into digital profiles.
Impacting them effectively...
We are 100% User Centric
We put the person at the centre to make an impact on your audience wherever they are.
Impacting them effectively...
We are 100% User Centric
We put the person at the centre to make an impact on your audience wherever they are.
Impacting them effectively...
We are 100% User Centric
We put the person at the centre to make an impact on your audience wherever they are.
Highly qualified audiences thanks to real data from their offline lives
Highly qualified audiences thanks to real data from their offline lives
To deliver an unrivalled level of segmentation, we work in physical environments, as they are what best define us.
To deliver an unrivalled level of segmentation, we work in physical environments, as they are what best define us.
Where do you enjoy your favourite artists the most?
Where do you enjoy your favourite artists the most?
Where do you spend most of your day?
Where do you spend most of your day?
Audiences
The hard part isn’t making an impression on them. It’s finding them.
Audiences
The hard part isn’t making an impression on them. It’s finding them.
Gen Z
Aquí podemos agregar KPIs de interés
Gen Z
Aquí podemos agregar KPIs de interés
Gen Z
Aquí podemos agregar KPIs de interés
Gen Z
Aquí podemos agregar KPIs de interés
Families
Aquí podemos agregar KPIs de interés
Families
Aquí podemos agregar KPIs de interés
Families
Aquí podemos agregar KPIs de interés
Families
Aquí podemos agregar KPIs de interés
Gen Y Millennials
Aquí podemos agregar KPIs de interés
Gen Y Millennials
Aquí podemos agregar KPIs de interés
Gen Y Millennials
Aquí podemos agregar KPIs de interés
Gen Y Millennials
Aquí podemos agregar KPIs de interés
Professionals
Aquí podemos agregar KPIs de interés
Professionals
Aquí podemos agregar KPIs de interés
Professionals
Aquí podemos agregar KPIs de interés
Professionals
Aquí podemos agregar KPIs de interés
Digitised Gen X
Aquí podemos agregar KPIs de interés
Digitised Gen X
Aquí podemos agregar KPIs de interés
Digitised Gen X
Aquí podemos agregar KPIs de interés
Digitised Gen X
Aquí podemos agregar KPIs de interés
Consumers
Aquí podemos agregar KPIs de interés
Consumers
Aquí podemos agregar KPIs de interés
Consumers
Aquí podemos agregar KPIs de interés
Consumers
Aquí podemos agregar KPIs de interés
We think differently.
We know people in the reality of their everyday lives.
WE
We work with first-party data from the offline world.
- •Attending concerts and festivals
- •Watching films at the cinema
- •Learning at university
- •Shopping at the supermarket
- •Celebrating goals in stadiums
- •Enjoying an after-work drink
- •Networking
OTHERS
They usually work mainly with data from the online world.
- •Web
- •Apps
- •Geolocation
We don't rely on affinity assumptions.
We capture and tag audiences based on their physical behaviors, to activate highly segmented digital campaigns tailored to each brand's objectives.
because we are Phygital!
Audiencias
Lo difícil no es impactarlas.
Es encontrarlas
Gen Z
Aquí podemos agregar KPIs de interés
Families
Aquí podemos agregar KPIs de interés
Digitised Gen X
Aquí podemos agregar KPIs de interés
Gen Y Millennials
Aquí podemos agregar KPIs de interés
Professionals
Aquí podemos agregar KPIs de interés
Consumers
Aquí podemos agregar KPIs de interés
We think differently. We know people in the reality of their everyday lives.
WE
We work with first-party data from the offline world.
- •Attending concerts and festivals
- •Watching films at the cinema
- •Learning at university
- •Shopping at the supermarket
- •Celebrating goals in stadiums
- •Enjoying an after-work drink
- •Networking
OTHERS
They usually work mainly with data from the online world.
- •Web
- •Apps
- •Geolocation
We don't rely on affinity assumptions.
We capture and tag audiences based on their physical behaviors, to activate highly segmented digital campaigns tailored to each brand's objectives.
because we are Phygital!
Territories
Our territories as a source of data
Territories
Our territories as a source of data
Territories
Our territories as a source of data
Cinema
+ 12 million viewers
En Kinepolis, Cinesa, Yelmo y MK2
Cinema
+ 12 million viewers
En Kinepolis, Cinesa, Yelmo y MK2
Leisure and Hospitality
+ 1.2 million leisure enthusiasts
Extensive nationwide network of leisure and after-work venues.
Leisure and Hospitality
+ 1.2 million leisure enthusiasts
Extensive nationwide network of leisure and after-work venues.
Universities
2 million university students
In 90% of public universities
Universities
2 million university students
In 90% of public universities
Supermarkets
+ 1.7 million FMCG shoppers
In retailers and everyday shopping environments
Supermarkets
+ 1.7 million FMCG shoppers
In retailers and everyday shopping environments
Festivals and Concerts
+ 10 million music lovers
At over 100 festivals and top artists’ tours
Festivals and Concerts
+ 10 million music lovers
At over 100 festivals and top artists’ tours
Wholesale markets and exhibition centres
+ 5 million professionals
In 23 wholesale markets and the largest exhibition centres
Wholesale markets and exhibition centres
+ 5 million professionals
In 23 wholesale markets and the largest exhibition centres
Cinema
+ 12 million viewers
En Kinepolis, Cinesa, Yelmo y MK2
Universities
2 million university students
In 90% of public universities
Festivals and Concerts
+ 10 million music lovers
At over 100 festivals and top artists’ tours
Leisure and Hospitality
+ 1.2 million leisure enthusiasts
Extensive nationwide network of leisure and after-work venues.
Wholesale markets and exhibition centres
+ 5 million professionals
In 23 wholesale markets and the largest exhibition centres
Supermarkets
+ 1.7 million FMCG shoppers
In retailers and everyday shopping environments
and 100% "User Centric"
Our main asset is not the medium, but the user.
The first step is to truly understand your user
Who are they?
How do they buy?
What and where do they buy?
How do they buy?
What and where do they buy?
How do
they behave?
Where do they go?
How do you have fun?
What are their habits?
How does it
behave?
Where do they go?
How do you have fun?
What are their habits?
We don’t start from where to advertise, but from who to reach.
We don’t start from where to advertise, but from who to reach.
We don’t start from where to advertise, but from who to reach.
We don’t plan media, but people.
We don’t plan media, but people.
We don’t plan media, but people.
How do we connect with him?
Reaching them with the right format, at the right time, in a brand-safe environment.
We do this through our solutions.
Solutions
8/8
Omnichannel
Campaigns combining DOOH and digital advertising.
Impact 2
DOOH campaign
festival
Impact 1
Pre-festival
digital campaign
Impact 3
Post-festival
digital campaign
First Party Data
Audience
Festival attendees.
+2,840,000 attendees
7/8
Drive To Store
Targeted campaigns that bring customers to a physical location.
6/8
Rich Media
Interactive formats that increase attention.
5/8
CTV
Advertising on connected TV and streaming platforms.
Smart TV
4/8
Influencer Marketing & Paid Media
Campaigns with creators who connect with your audience.
3/8
Meta
TikTok
Spotify
Social Media
Paid media campaigns in:
2/8
Video
Advertising videos on relevant websites and apps.
1/8
Display
Advertising banners on relevant websites and apps.
1/8
Display
Advertising banners on relevant websites and apps
1/8
Display
Advertising banners on relevant websites and apps.
1/8
Display
Advertising banners on relevant websites and apps.
2/8
Video
Advertising videos on relevant websites and apps.
2/8
Video
Advertising videos on relevant websites and apps.
3/8
Social Media
Paid media campaigns in:
3/8
Social Media
Paid media campaigns in:
Meta
TikTok
Spotify
4/8
Influencer Marketing
Campaigns with creators who connect with your audience.
4/8
Influencer Marketing
Campaigns with creators who connect with your audience.
5/8
CTV
Advertising on connected TV and streaming platforms.
Smart TV
5/8
CTV
Advertising on connected TV and streaming platforms.
Smart TV
6/8
Rich Media
Interactive formats that increase attention.
6/8
Rich Media
Interactive formats that increase attention.
7/8
Drive to store
Targeted campaigns that bring customers to a physical location.
7/8
Drive to store
Targeted campaigns that bring customers to a physical location.
8/8
Omnichannel
Campaigns combining DOOH and digital advertising.
Audience
Festival attendees.
+2,840,000 attendees
Impact 1
Pre-festival
digital campaign
Impact 2
DOOH campaign
festival
Impact 3
Post-festival
digital campaign
First Party Data
What solution are you looking for?
← Swipe to see →
Solutions
1/8
Display
Advertising banners on relevant websites and apps.
2/8
Video
Advertising videos on relevant websites and apps.
3/8
Social Media
Paid media campaigns in:
4/8
Influencer Marketing
Campaigns with creators who connect with your audience.
5/8
CTV
Advertising on connected TV and streaming platforms.
Smart TV
7/8
Drive to store
Targeted campaigns that bring customers to a physical location.
8/8
Omnichannel
Campaigns combining DOOH and digital advertising.
Impact 1
Pre-festival
digital campaignImpact 2
DOOH campaign
festivalImpact 3
Post-festival
digital campaignFirst Party Data
1/8
Display
Advertising banners on relevant websites and apps.
2/8
Video
Advertising videos on relevant websites and apps.
3/8
Social Media
Paid media campaigns in:
4/8
Influencer Marketing
Campaigns with creators who connect with your audience.
5/8
CTV
Advertising on connected TV and streaming platforms.
Smart TV
7/8
Drive to store
Targeted campaigns that bring customers to a physical location.
8/8
Omnichannel
Campaigns combining DOOH and digital advertising.
Impact 1
Pre-festival
digital campaignImpact 2
DOOH campaign
festivalImpact 3
Post-festival
digital campaignFirst Party Data
1/8
Display
Advertising banners on relevant websites and apps.
Connect to Content
Add layers or components to swipe between.
2/8
Video
Advertising videos on relevant websites and apps.
3/8
Social Media
Paid media campaigns in:
4/8
Influencer Marketing
Campaigns with creators who connect with your audience.
5/8
CTV
Advertising on connected TV and streaming platforms.
Smart TV
6/8
Rich Media
Interactive formats that increase attention.
7/8
Drive to store
Targeted campaigns that bring customers to a physical location.
8/8
Omnichannel
Campaigns combining DOOH and digital advertising.
Impact 1
Pre-festival
digital campaign
Impact 2
DOOH campaign
festival
Impact 3
Post-festival
digital campaign
First Party Data
What solution are you looking for?
← Swipe to see →
Our method
1
We collect and store all the data with our technology.
1
We collect and store all the data with our technology.
1
We collect and store all the data with our technology.
2
We prepared the audiences so we could contact them.
2
We prepared the audiences so we could contact them.
2
We prepared the audiences so we could contact them.
3
We analysed the campaign objective and defined the target user.
3
We analysed the campaign objective and defined the target user.
3
We analysed the campaign objective and defined the target user.
4
We create the user segment we are going to target.
4
We create the user segment we are going to target.
4
We create the user segment we are going to target.
5
We reach users wherever they are consuming digital content.
5
We reach users wherever they are consuming digital content.
5
We reach users wherever they are consuming digital content.
6
We guarantee it will make an impact in brand-safe environments.
6
We guarantee it will make an impact in brand-safe environments.
6
We guarantee it will make an impact in brand-safe environments.
1
We collect and store all the data with our technology.
2
We prepare the audiences so we can contact them.
3
We analyse the campaign objective and define the target user.
4
We create the user segment we are going to target.
5
We reach users wherever they are consuming digital content.
6
We guarantee it will make an impact in brand-safe environments.
1
We collect and store all the data with our technology.
2
We prepare the audiences so we can contact them.
3
We analyse the campaign objective and define the target user.
4
We create the user segment we are going to target.
5
We reach users wherever they are consuming digital content.
6
We guarantee it will make an impact in brand-safe environments.
We use exclusive, real-world data to build qualified clusters and activate campaigns only on people with genuine affinities.
We access qualitative, scalable, and flexible inventory, reaching users wherever they are, always in safe and controlled environments.
Clients
They are our best label.
They are our best label.
Success stories
Your brand deserves to be here too.
