Burger King
New flavour "KING FUSION DUBAI COOKIE"
Services
Territories
Mass Consumption
Challenge
Burger King was launching the new "Dubai" flavour of its famous King Fusion. And our challenge was to tell ice cream lovers about it.
Solution
To do this, we used our transactional supermarket shopper Data and identified all those who regularly included both ice cream and "Dubai" chocolates in their shopping basket, creating a cluster perfectly aligned with our message. We also delivered it through a Rich Media format that not only captures the user's attention more effectively, but also drives interaction with the ad, creating a deeper connection with the audience.
Results
Rich media Impressions: 2.525.169
Clicks: 1.769
Interactive Rate: 54.2 %
Average Display Time: 127.93






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