Coca Cola
Coke Studio Spain
Services
Territories
Festivals and Concerts
Challenge
Coke Studio, Coca-Cola's platform for emerging artists, was coming to Spain and needed to make an impact on its target audience, young "Music Lovers".
Solution
With our technology, we were able to understand how this festival-going audience behaves — from the moment they visit the website and purchase their ticket, to when they are enjoying the live experience.
With all of this, we built an ultra-refined cluster that we activated in digital campaigns, allowing us to accompany the user throughout their entire journey, delivering results that exceeded the brand's expectations.
Results
1.5k users reached
+ 27k impressions
98% Brand Safety
CTR 99.32% above benchmark +5.78% above benchmark
+33.67% Viewability above benchmark
Other Cases
