Sony Pictures

Film Materialists

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Cinema

Challenge

We had to reach a very specific niche: lovers and fans of contemporary romantic cinema, to promote Sony Pictures' new film, Materialistas.

Solution

Thanks to our Cinema circuit Data source, we were able to identify audiences who had watched films of the same genre in Spanish theaters. Undoubtedly the most qualified viewers to communicate the launch of this new title. A true success, reaching a 4% CTR among our audience!