Trading desk
A trading desk is a team specialised in programmatic buying that runs and optimises campaigns for advertisers or agencies through one or more DSPs.
It is the link between the advertiser and the inventory available on ad exchanges. It sets up campaigns, chooses audiences and publishers, adjusts bids and budgets in real time and analyses results to improve next week, not the next campaign.
It may belong to a media agency or a media group, or work independently. Its value lies in combining technology, data and judgement to decide where each euro performs.
