Nespresso

As the client needed to reach coffee consumers, we relied on our Gelt data source, which provides information on mass consumption buyers. This allowed us to work with different segments beyond coffee lovers, such as pregnant women, caffeine-sensitive individuals, and even herbal tea consumers. The Nespresso Vitamins B6 and B12 campaign proved effective in terms of engagement and brand impact, meeting the key objectives of this type of format: user retention and visual identity reinforcement.